The Broncos and Ent Credit Union recently revealed a multi-year partnership deal, which is the first significant change in banking sponsorship for the franchise in over 20 years.
The Broncos were previously associated with U.S. Bank, but they are now switching to Ent, which is the largest credit union in Colorado.
Over the past year, the franchise has been entering major partnership agreements, including last spring’s naming rights deal with what is now CommonSpirit Health System.
Broncos chief commercial officer Dennis Moore expressed excitement about the partnership with Ent, emphasizing that it continues the strong momentum in their business and will have a positive impact in Broncos Country.
Along with the regular programming, activations, and signage at Empower Field, Ent will be involved in the club’s community efforts and will sponsor the Broncos’ community appearance jerseys with a logo patch as part of the foundation legacy partnership.
