According to a technology company that analyzes prices across various platforms, the average price paid for a ticket on the resale market for the NCAA women’s Final Four this week was twice as high as that for the men’s semifinals.
Logitix reported Wednesday that the average price of a ticket sold to the women’s semifinals was $2,323, while the average sale price for the men’s was $1,001.21.
Iowa will play against Connecticut and South Carolina will compete against North Carolina State at Rocket Mortgage Fieldhouse in Cleveland with a seating capacity of 19,432 for the women’s games on Friday. The average price for the women’s semifinals is $1,131.78, compared with $400.29 for the same period in 2023.
The men’s games on Saturday at State Farm Stadium in Glendale, Arizona will feature Purdue against North Carolina State and Connecticut against Alabama with a seating capacity of 63,400. The overall average ticket price for the men’s semifinals is $993.70, compared with $636.43 in 2023.
This week, the average ticket to the women’s championship game on Sunday was selling for $1,110.63, while the men’s title game on Monday was selling for $646.45 on average.
A Logitix spokesman stated that the higher price for the women’s games is due in part to a greater ticket supply for the men’s games because its venue has three times more seating capacity. He also mentioned that the unprecedented demand for women’s tickets is driven by the fanfare for Iowa’s Caitlin Clark, the all-time leading scorer in Division I.
NCAA sold out ticket packages that included all three games of the Final Four. Face value ranges from $200 to $400 for the women’s semifinals and final, and $250 to $900 for the men’s semifinals and final.
Tickets on the resale market for the semifinals and finals can be sold separately as they are held on different days and require different digital entry QR codes.
